SM: Data Crit

VL: Modes of Appeal

SM: Storyboard2

SM: Data Pres. Storyboard

This is the first draft of my storyboard, comparing the smoking of cigarettes to the new electronic cigarette.  Im not sure about some of the imagery, any suggestions would be awesome. I was thinking maybe for the count down to eight seconds I could have different packs of cigarettes flash onto the screen really fast, almost like subconscious to the viewer. PLEASE ADD SUGGESTIONS! It would be greatly appreciated! Thanks

SM: Data Presentation Research

VL: Modes of Appeal

SM: Research

http://www.youtube.com/watch?v=TtKchm4KyVY&feature=related

This is pretty nasty.. Another reason why I should stop smoking, huh?

http://www.youtube.com/watch?v=9XUD9lwgQYQ&feature=relatedhtt

These are pretty sweet... Nice way to try and quit smoking.. The revolution of cigarette smoking!

http://www.youtube.com/watch?v=amtTP62Mcxo&feature=related

This commercial is nasty. Got my attention

SM: Opener/Data

Data Presentation: 

Idea 1: How to meet smoking needs w/o smoking...

Reasons___ 1) Relaxation or stress reduction

2) Boredom or loneliness

3) Feel more confortable around social situations

4) A meal isn't quite complete w/o a cigarette.

Fix_______ 1)Deep breathing exercises, meditation, massage and exercise.

2) Find something you're passionate about such as art, music or literature.

3) Counseling, enroll in public speaking classes, join a support group.

4) Eat a healthy meal and then top it off with a delicious dessert.

Idea 2: Five ways to help you quit...

1) Nicotine Replacement Therapy

2) Non-Nicotine Medication

3) Hypnosis

4) Acupuncture

5) Behavioral Therapies 

Purpose:

-To help people quit smoking, and inform them in an interesting way.

Audience:

-Obviously people who smoke... Duh

-They would be watching because they were READY to try and quit a nasty habit.

Research:

http://www.helpquide.org/menta/quit_smoking_cessation.htm

SM: Sound

Final Thoughts:

Music, Voice and sound effects bring a whole other meaning to the communicative channels, either enforcing the visual or subverting the visual depending on the sound.  For instance in music, things with lyrics can either enforce the idea with content specifically about the subject matter, or subvert meaning through maybe an instrumental that has emotion and drama to it maybe turn something positive into negative.  In my project I wanted to let the viewer themselves from maybe previous experience or history create their own narrative with these sounds including different visuals to spark meaning to them.  I left it open to the viewer to choose to be able to move the videos or picture around on the screen to make them feel more interactive with it, maybe setting up different scenes by arrangement, interacting with other elements of the piece.  But I also left some stuff that they could not drag around so that the stage would not get too messy and confusing.  Overall I kind of wanted it to be sort of odd looking with the juxtaposition of a healthy mouth with black lungs, and chemical products that appear at the bottom etc.

Above is a list of songs that I considered for my music choice, and also is a script that I wrote of my voiceover, done in a studio with three different voices, hince the three diff. colors.


Above are some preliminary sketches of some layout ideas, basically some ruffs before I got into the computer part.
Here is the final layout, I added a vectored mouth to the top connecting to the lungs, and when pressed it plays my coughing sfx, I also added a matchbox to go with the zippo, when the mouse goes over the match box it plays my other sfx of a match lighting.  The chemicals are still at the bottom but are alpha 0% so when you roll over them they are visible.  The cigarette butts to the left are actually attached to videos and a picture that opens up and plays with two songs, 1 song for each video.
These are some more sound buttons that play my sfx and voiceover.
After meeting with Tyler I was reconsidering the handles so I decided to vector a cigarette for the handles of the videos and picture.  I thought that it maybe the lungs could be an ashtray, in which those cigarette butts could be placed.  I also wanted to bring in some of the same ideas from my previous projects dealing with smoking, and the bad effects of it.  So I researched some of the chemicals that are found in cigarette smoke and picked five that were common.  I thought that this added a twist to the theme, emphasizing again the negative effects on smoking.  These are actually buttons that are transparent until you drag your mouse over them, then when you click and hold the molecular structure of the chemical is shown along with the chemical name.
At this point I decided to go with a plain background with a vectored lungs in the center where I can attach my buttons and add meaning to my voiceover, the three different ways of saying that you are going to have a cigarette. I also tried a gradient on the zippo to give it an aluminum finish to it, but it deffinately was not working.
Here is the second version where I added an image that I photographed from the inside of an ashtray.  I was also starting to mess around with buttons and inserting my different sound into those to play when you click. I eventually get rid of the background because it is too noisy and you can't tell what to click, some of the objects blending into the background.  Again adding new video and image, working with scaling up and down, while playing the video.
Here is the very first version, basically just trying to figure out how to add new video and such.  he black bar looking thing is supposed to be a zippo and when clicked it plays my soundmark of a zippo opening and closing, with the zippo opening and closing at the same time.

VL: Infograph FINAL

VL: Postcard Final

VL: InfoGraph Process

Heres the latest version of my information graphic of the communication process, including our postcard convo.

VL: Postcard Variations

VL: Postcards

VL: More Research...

So some of the things that came to mind about my interpretation of the output postcard is something having to do with memories and family.  Maybe how technology evolves as family genealogy evolves over time, and the capture of memories, for instance now we have cell phone camera's to capture certain memories, good and bad...

VL: Research

Here are some different family portraits that I found, relating to the interpretation of the new postcard. Maybe something to do with family? Holidays? Reunions? who knows...

VL: Postcard Output

VL: Postcard Iterations

VL: Comm. Models Examples (Connotations)

Hungry

Good, Happy

Excited

Happy, Undefeated

Angry, but also happy?

Mysterious

Nuclear Water? Bad tone

Death? Bad tone

Creepy/Mysterious

Bad feeling

Happy and humorous