VA: Plan Ahead Photos

VA: Plan Ahead final Label

VA: Plan Ahead Website

Main Screen

Rewards Section

Main page to claim prize.

VA: Plan Ahead Mockups

Water Bottle label.
Drivers Licence Envelope with Prize code.

VA: SYSTEM MOCKUPS

Here is my first attempt at a system. This is how it would work.

1) Recieve water bottle with the purchase of alcoholic beverages. They will recieve my message on the front of bottle and will have to peel open to learn more. Once they peel the label off of water bottle they will learn how to recieve their reward, which is by taking stick from label and placing on Drivers License to show to bouncer when at bar. Bouncer will take license and hold for Designated Driver while at Bar with friends. When leaving one can recieve their drivers license back with their "Golden Ticket" to prize. Golden ticket will have a code on it that you will have to enter through a website to recieve your prize. I am kind of questioning this in that there are too many elements to get prize so people will not want to go through hassle to get their prize. They just want it NOW! So.... any suggestions would be very much appreciated! Thanks!

VA: Narrowing Brainstorm

As of right now I am having the most trouble in finding the form of these messages. I know that a poster isn't going to reach my audience so I am thinking that it has to be something that is handed to them, either 2-d or 3-d? One thought was to hand out free bottles of water with a label made with one of the above messages. But this could get rather expensive. I was having a hard time of thinking of something short and snappy for a message, so any suggestions would be very much appreciated!

VA: WOW!

I was surfing different interactive websites today and came upon this really sweet idea for drinking and driving. Check it out here

VA: New Poster Ideas

VA: Progress

So I was having a lot of trouble this week with finding people to talk with and get feedback about drunk driving, but finally things are starting to look good. Kyle Kelly, the owner of Kelly's in westport called me back today, and spoke with me about posting my poster in Kelly's.  He said that he supports designated drivers and they try and push that idea at Kelly's. So, he told me to come in sometime this weekend and talk with his daughter, Colleen, who will be managing the bar. He said the reason that they have to get it approved is because they don't want real graphic/bloody  stuff in front of the bar. But I told him that my poster is not anything of that sort, and it was an interactive piece and he seemed pretty excited. I have also researched facts about designated drivers and made a type poster that might be another piece to my interactive sticker poster.

VA: Brainstorming

Contacts:

Maria Torrez Anderson

I spoke with Maria and had a nice conversational interview. At first I was apprehensive and nervous but after speaking with her for a bit I loosened up. Here are some of the questions that I asked her:

1) What is your position at SADD?

Maria: State Coordinator, which there are 25 across the US.

2) When was the organization started?

Maria: Early 80's. The organization was started because a hockey player died when a drunk driver crashed into him, and his teammates started Student Against Drunk Driving. Since then they have changed it to Students Against Destructive Decisions.

3) What types of marketing strategies do you use?

Maria: SADD national office deals with most of the marketing with Online Newsletters.

4) What is the best way to decrease drunk drivers?

Maria: Drinking age not lowering to 18, and staying at 21.

Educating the youth at an early age, with correct factual information, no bias info.

5) What types of things can graphic designers do to help fight drunk driving?

Maria: KDOT hires designers to do poster campaigns and what not. Very graphic imagery is what they are usually doing. Also to promote the law, and what the consequences can be if you get caught.

6) What type of strategies do you use in making people aware of this problem?

Maria: We do a leadership Summit, in which there are 22 teams with youth and adults that come to the conference. The focus on an Action Plan which focuses on underage drinking.

7) What age group is your organization geared towards?

Maria: Highschoolers grades 9-12

Chris Laudando:

I sent Chris an email saying that I was interested in his Breathalyzer machines, and wanted to ask him some questions and he sent me an email back saying:

Ryan,

Thanks for your response. I appreciate your participation in this good cause. I would be more than happy to answer some questions from our point of view. As a suggestion, perhaps we could discuss some of the things Alcohol Alert does that go far beyond simply placing machines in bars and restaurant.

Currently we are working with a non-profit organization that offers rides to individuals that have been drinking. Not only does this company drive the patron home, but also their car. This organization includes Alcohol Alert as part of a program offered to the bar that protects their liability as well as the patrons in the bar. Bar patrons use Alcohol Alert to know if they are intoxicated, and then contact the non-profit company to drive them and their car home.

I think that you will be hard pressed to find a better pro-active approach to preventing drunk driving and saving lives than Alcohol Alert. Please send me a list of questions and I would be happy to answer them and have a conversation with you about your project next week. If you secure the $15,000 funding to implement Alcohol Alert in your area, we would give your cause premium pricing considerations, as we often do in situations like this.

Thanks and enjoy your weekend,

Chris Laudando

I sent him an email back with questions and he never responded back. BLAH!

More Idea sketches.

This poster would be hung in the bathrooms of the bar, to reinforce of designating a driver.

When all of the stickers are removed it reveals a silhouette of a person in the center of two [ ].
1st Rapid Prototype: Sticker poster

VA: Interview

I researched in to SADD and found their local kansas chapter which is located out of topeka, KS. I came to find a lady name Maria Torrez Anderson in which was my interviewee. Here are some of the questions that I asked her:

1) What is your position at SADD?

-State Coordinator, in which there are 25 in the country.

2) When was this organization started?

-It was originally started by a hockey team coach in the 1980's, after one of the hockey players was hit and killed in a drunk driving accident. SADD originally stood for Students Against Drunk Driving, but now it means Students Against Destructive Decisions. Originally started in Massachusetts.

3) What types of marketing strategies do you use?

-SADD National Office does almost all of the marketing. They include an online newsletter that is monthly called the SADDvocate. They also hold an annual National conference in which holds interactive workshops and is a way of getting people together to share knowledge of the problem.

4) What is the best way to decrease drunk drivers?

-First off, not lowering the drinking age to 18. Stay at 21.

-Educating the youth at an early age. Factual information and not bias information. The facts!

-Reaching out to the youth is very important because of the developing brain structure of a young child is very vulnerable and still growing until the age of 25.

5) What types of things can graphic designers do to help fight drunk driving?

- She wasn't sure what we can do, so I asked her if their organization hired out designers for ad campaigns and she said they do something through KDOT. Some of the campaigns that they have done before is very graphic images and brutal imagery to get the shock factor. Another thing that she brought up is promoting the law, and how it will affect your future.

6) What types of strategies do you use in making people aware of this problem?

-They hold a Leadership Summit in which 22 teams youth and adults come to the conference. They also have something called an Action Plan, which they focus on underage drinking.

7) What age group is your organization geared towards?

-Highschool students; 9-12 grade

VA: Drunk Driving Ad Campaigns

Here are some previous ideas that are being employed through graphic design. Thought this is handy to see what people have tried doing before to help prevent drunk driving.