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Upcoming graduation announcements, I used the same basic aesthetic as the invites with a cropping of work on backside.
My experiments with overlaying elements and large scale interactions have led me to my final design system for my degree project. Through a magazine insert in something like Surfer Magazine I want to create an fun and easy interaction between reader/surfer and get them interested in my system. I do this by making transparent tear-outs provided with sticker graphics, user's can use elements (such as typography, texture, image) to create own surfboard graphic. This is only a part of my system that would guide the user to a different part of the system, the online part. The user would have the option to either send in their design via pre-paid envelope provided, or go online to take their design even further.
The second part of my system is the online interactive. This will have a contest section, similar to Threadless or Design by Humans, where surfers can upload their custom designs to get votes to win a free print of graphic, plus reimbursement for design! The website will have different themes of contests, the best three designs get printed and added to pre-designed graphics gallery, where people can choose your design to apply to their surfboard! 
Whoever is purchasing these 'identities' should really reconsider. And for $43, 885 it better run the damn company as well! geesh.